The KnockoffWatch blog

Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.

Your packaging photos are your fastest legal lever

Original photos carry copyright without registration in most jurisdictions. Registration strengthens damages claims later, but ownership alone is...

The takedown metrics that matter (and the ones that do not)

Ten thousand removals mean little if the same sellers re-list weekly. Counting takedowns measures effort, not...

TikTok livestream knockoffs are the new enforcement hole

A TikTok livestream seller can move serious volume in an hour, and when the stream ends, the storefront effectively disappears. There is no static...

What Amazon Brand Registry does not do for you

Brand Registry is table stakes, not a solution. Enrollment gives your complaints weight and unlocks reporting tools, but nothing in the program...