# Glossary | KnockoffWatch

Source: https://knockoffwatch.com/glossary/

Plain-English definitions of the terms brands run into when fighting knockoffs on marketplaces.

[Counterfeit](https://knockoffwatch.com/glossary/counterfeit/)

A product made to imitate a genuine branded product and passed off as the real thing, using the brand's name, logo, pack...

[Knockoff](https://knockoffwatch.com/glossary/knockoff/)

An unauthorized copy of a branded product, ranging from an exact counterfeit with the brand's name to a lookalike replic...

[Dupe](https://knockoffwatch.com/glossary/dupe/)

Short for duplicate: a copycat product positioned as a cheaper version of a branded original. Some dupes are legal looka...

[DMCA Takedown](https://knockoffwatch.com/glossary/dmca-takedown/)

A removal request filed under the Digital Millennium Copyright Act, used to take down content that infringes copyright, ...

[Listing Hijacking](https://knockoffwatch.com/glossary/listing-hijacking/)

When a third-party seller attaches their own offer to your existing product listing, usually selling a counterfeit or us...

[Gray Market](https://knockoffwatch.com/glossary/gray-market/)

Genuine branded products sold through unauthorized channels, as opposed to counterfeits, which are fake. Gray market goo...

[Amazon Brand Registry](https://knockoffwatch.com/glossary/amazon-brand-registry/)

Amazon's program for brand owners, which unlocks stronger enforcement tools, including faster infringement reporting and...

[TikTok Shop IP Protection Center](https://knockoffwatch.com/glossary/tiktok-shop-ip-protection/)

TikTok Shop's official channel for intellectual property complaints. Brands can file trademark and copyright claims agai...

[Walmart Brand Portal](https://knockoffwatch.com/glossary/walmart-brand-portal/)

Walmart Marketplace's system for brand owners to manage intellectual property claims against third-party listings. Enfor...

[Re-listing](https://knockoffwatch.com/glossary/re-listing/)

When a seller whose counterfeit listing was removed puts the same product back up under a new listing or a new account. ...